Intel Viiv is a trademarked brand name that was used by Intel Corporation for a line of multimedia products including personal computers, set-top boxes, and mobile devices. The name Viiv stands for "Value for Interactive Entertainment", which is intended to convey a focus on entertainment applications.
The Intel Viiv logo was designed to represent this focus on entertainment, with a stylized flame that was said to symbolize the excitement and energy of multimedia content. It was typically displayed on hardware and software products that were certified by Intel as meeting the Viiv requirements for compatibility and performance.
In 2010, Intel announced that it would discontinue the Viiv brand in favor of a new marketing strategy focused on the Intel Core brand. The Viiv logo is no longer in use, although older products may still display it.
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